Richelle is an Emmy award-winning communications professional with extensive experience in digital marketing and TV news. As the Vice President of Social & Digital Marketing at Las Vegas Super Bowl LVIII Host Committee, Richelle is responsible for leading the social media and digital marketing efforts for the biggest sporting event in the world. She moved to Las Vegas in 2003 to cover crime for NBC News. During her time in Vegas, she made significant strides in her career, notably with the Las Vegas Metropolitan Police Department where she launched the department’s social media channels.

Richelle’s career trajectory then led her to spearhead the creation of the social media division at one of the largest PR firms in Southern Nevada. She has conceived and executed digital marketing strategies for brands ranging from Virgin Hotels Las Vegas to The Palm Restaurant Group, Four Seasons, and the Vegas Golden Knights. Richelle’s extensive experience extends to adeptly managing social media crisis communications, orchestrating influencer and brand ambassador programs, and delivering impactful results through paid social media campaigns.