Las Vegas Super Bowl LVIII Host Committee seeks local, diverse businesses for NFL sub-contracting opportunities, workshops and networking events.

LAS VEGAS (Dec. 14, 2022) – In partnership with the National Football League, the Las Vegas Super Bowl LVIII Host Committee has launched open registration for the Super Bowl LVIII Business Connect Program. The supplier diversity program, which advocates for equitable and inclusive procurement practices, will prepare and connect local, minority, woman, LGBTQ+, disability and veteran owned businesses with opportunities to compete for contracts related to Super Bowl LVIII.

“As Las Vegas continues to string together an amazing streak of hosting world-class events, the launch of Business Connect will provide an incredible springboard for diverse businesses across Southern Nevada to participate in this next-level boost to our sports economy,” said Sam Joffray, President & CEO of the Las Vegas Super Bowl LVIII Host Committee. “While we are looking to engage more than 200 of the best local suppliers and service providers to participate in this program and directly compete for Super Bowl business opportunities, we also look forward to giving birth to a legacy program that we intend to be stood up time and time again during this invaluable event horizon for the local economy.”

“Our goal is for local businesses to use the momentum, experience and professional networks gained through their participation in the Business Connect program to grow stronger, more competitive businesses,” said B.J. Waymer, NFL Business Connect. “Our hope is that Business Connect can help build a vibrant local diverse business community in Las Vegas that supports Super Bowl contracting needs and is positioned for future opportunities.”

From Wednesday, Dec. 14, 2022 – Friday, Feb. 17, 2023, local businesses who meet the program’s eligibility requirements can register at Certified businesses selected for the program will be profiled in the NFL Business Connect Resource Guide, which NFL vendors and event producers use to identify local suppliers to fulfill their Super Bowl LVIII sub-contracting needs. Additionally, the Las Vegas Super Bowl LVIII Host Committee will facilitate Business Connect networking events and professional development workshops to prepare businesses to compete for contracts as well as focus on new business strategies that help member companies enhance and manage their growth.

Eligibility Requirements

To participate in the Super Bowl LVIII Business Connect program, businesses must:

  • be 51% minority, woman, LGBTQ+, disability or veteran owned

  • be certified as a minority, woman, LGBTQ+, disability or veteran owned business

  • have been in business and had an established Las Vegas office prior to June 2020

  • be the direct source for all goods and services they are competing to bid on

  • offer goods and services that match those requested by NFL contractors

Businesses must also fall within the following disciplines:

Audio Visual
Barricades, Fencing
Cable Wire Contractors
Carpeting (Event)
Catering, Food & Beverage
Contract Labor
Event Décor & Furniture
Event Photography
Event Production
Field Turf
General Contractors

Golf Carts
Janitorial Services
Office Supplies
Large Format
Staffing (Hospitality)
Staging, Lighting
Talent Trailers
Temporary Housing
Transportation – Motor Coaches
Waste Removal

For more information or to sign up to be a Business Connect program supplier, please visit or email