Paramount Global, the broadcasting and streaming home of Super Bowl LVIII, will bring “A Mountain of Fun” to Las Vegas. The four-day-long fan activation begins on Thursday, Feb. 8, 2024, and continues through Super Bowl Sunday. This four-day “Paramount Expedition Vegas” activation will engage fans in the breadth and diversity of Paramount Global and feature 10 brands from across the company’s portfolio, including CBS, CBS Sports, Paramount+, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Pluto TV and Paramount Home Entertainment. The massive block-long structure along the Vegas strip will feature interactive fan experiences built around popular Paramount films and series, such as YELLOWSTONE, STAR TREK, DORA THE EXPLORER, GHOSTS, SOUTH PARK, SISTAS, SPONGEBOB SQUAREPANTS, UEFA CHAMPIONS LEAGUE and much more. At the “Paramount+ Lodge,” explorers can traverse through the various realms that embody Paramount’s flagship streaming service. Those brave enough to summit “Paramount Mountain” will have the opportunity to reach its precipice through an immersive “FUNicular Experience.” Voyagers will board a hyper-realistic gondola ride and ascend in a thrilling simulation, accentuated by frigid winds and harrowing heights, with their favorite Paramount characters and brands to guide them to and from the Mountain’s peak. “Paramount Expedition Vegas,” will be located at The Mirage at 3400 South Las Vegas Blvd in Las Vegas. Click here to reserve your spot!

Super Bowl LVIII will be broadcast on CBS and streamed on Paramount+, along with a special kids and family slime-filled presentation on Nickelodeon.