Ken Elder

Sr. Vice President of Development (Sponsorship and Partnerships)

Ken has a 30 plus year track record in revenue stream management and production. He has been responsible for the revenue management and generation for eight previous Super Bowl Host Committees His First Super Bowl Host Committee experience was with the 2001 Super Bowl in Tampa, FL. Following that was the Host Committee in Miami in 2007, 2010, Tampa in 2009, Dallas in 2011, Minnesota in 2018 and Tampa for the third time in 2021. Ken also has an extensive background working with marketing rights holders in the College Sports space. He has served as General Manager of the Hurricane Radio Network as well as an account manager with the Florida Gator Network. He also served on the initial College Football Playoff Staff Serving has Senior Director of Marketing and Strategic Partnerships for the first two College Football Playoff National Championships in 2015 and 2016. He has continued to serve as a consultant and provide outside sales support for the last six College Football Playoff National Championships as well. He is married (Tricia) and has two grown sons Matt and Mike.