Brette Sadler

VICE PRESIDENT, DEVELOPMENT PARTNERSHIP SALES AND ACTIVATION

Brette began her sports and entertainment career working for the Florida Panthers Hockey Club/Sunrise Sports & Entertainment on a few teams including; ticketing, promotions and marketing partnerships.  She then joined Octagon in the Atlanta office, where she led Home Depot’s partnerships with ESPN College GameDay, select teams, leagues and properties; such as USOC, Falcons, Braves, Hawks, AEG, NASCAR, as well as, oversaw hospitality programming, store events and The Home Depot Foundation Golf Program. Product integration into movies and video games was also a highlight of her time there. After her six-year stint in Atlanta, Brette joined Ultimate Fighting Championship in 2011 and led the Global Marketing Partnership Activation team. A few of the strategic partners on the UFC roster included: Anheuser-Busch, Harley-Davidson, Dodge, AirAsia, Modelo, Monster Energy, BodyArmor and MetroPCS. After eight years, she was named Head of Corporate Partnerships at MGM Resorts International, where she led the team that focused on corporate partnerships sales and client management, including top brands; Anheuser-Busch, Pepsi, Coca-Cola, Red Bull, Clorox and Dolby. Brette then joined PRP in 2022, a full-service sports management company based in Las Vegas with a client roster including: Shaquille O’Neal, Jayson Tatum, Haley Jones, Kumara Usman among others. Brette identified strategic brands to align with their athletes, events and other partnership opportunities such as MoslonCoors, Delta Air Lines, St. Michelle Wine Estates and Ball Cups. Excited to join the Las Vegas Super Bowl Host Committee, Brette will focus on Partnership Sales and Activation and Fulfillment of host committee sponsors and partners.

Brette is a graduate of University of Miami and holds a BS in PR, Psychology and Minor in Sports Management. She is also the Founder of the WISE (Women in Sports and Events) Las Vegas Chapter and is currently serving as a Strategic Advisor.